King University’s undergraduate Sport Management program introduces students to the diverse sport industry, offering the chance to explore a variety of fulfilling, sport-related career paths. The curriculum features a distinct combination of classroom instruction and mandatory, hands-on field experiences in real-world settings.
Designed to prepare students for the global sports market, King University’s program focuses on foundational knowledge and functional expertise while addressing environmental factors in international sport. It covers a diverse range of athletic environments, including amateur, professional, recreational, and private sport business sectors.
Degree Requirements (124 hours total)
(A) General Education Core (42 semester hours)
(B) Major Core Requirements (54 hours)
- SPMT 2100 Introduction to Sport Management (4s.h.)
- SPMT 2120 Sport Marketing (4s.h.)
- SPMT 2130 Sport Facilities and Event Management (4s.h.)
- SPMT 2200 Leadership in Sport (2s.h.)
- SPMT 2300 Esports Business Management (2s.h.)
- SPMT 2400 Introduction to Sport Law (2s.h.)
- SPMT 2510 Fundraising for Spor Organizations (2s.h.)
- SPMT 2600 Social Media in Sport (2s.h.)
- SPMT 3220 Sport Communication (2s.h.)
- SPMT 3300 Diversity, Equity, and Inclusion in Sport (2s.h.)
- SPMT 3565 Advanced Sport Law and Ethics (4s.h.)
- SPMT 3580 Sport Finance (2s.h.)
- SPMT 3600 International Sport Management (4s.h.)
- SPMT 3700 Strategic Planning for Sport (4s.h.)
- SPMT 3800 Sport Management Internship (4s.h.)
- SPMT 4990 Comprehensive Assessment (0s.h.)
- DMAD 1500 Introduction to Web Presence and Social Media Strategy (4s.h.)
- BUSA 2301 Financial Accounting (4s.h.)
- EXSC 2940 Psychology of Coaching (2s.h.)
(C) Guided Electives (28 hours)
Elective courses are classes that students select voluntarily from outside the sport management major curriculum. They offer the flexibility to explore other areas of interest, satisfy general education requirements, broaden their skill set, or align their education with specific career aspirations.
