Digital Marketing Program Overview
Through a study of core marketing principles and digital strategies, King’s Digital Marketing program aims to cultivate creative problem solvers who can craft effective, data-driven campaigns, leverage the power of media, and ensure ethical and responsible marketing practices.
The program fosters expertise in digital marketing, instills the ability to adapt to emerging technologies, and enables students to make informed strategic decisions in a rapidly changing business environment. Students will graduate with the skills, knowledge, and ethical mindset needed to excel in digital marketing and make a meaningful impact in the industry.
What Can You Do With a Digital Marketing Degree?
| Advertising Manager & Director | Content Manager & Strategist |
| SEO/SEM Specialist | Digital Marketing Manager & Director |
| Email Marketing Specialist | Digital Designer |
| Social Media Manager | |
| Digital Marketing Analyst |
Digital Marketing Coursework
- To review all required courses for a BA in Digital Marketing, CLICK HERE
- To review all required courses for a BA in Digital Media Art & Design, CLICK HERE
Technology Requirements
Students in the BA in Digital Marketing program are required to supply their own laptop computer (PC or Mac), with fully functional Microsoft Office 2016 or newer, wireless capability, and webcam. Microsoft Office 365 is available to all King students to load on the PC or Mac and is accessible at Office.com using their King University credentials. Tablets or other devices without fully functional Microsoft Office 2016 or newer do not satisfy this requirement. For DMAD courses, students will need a portable external hard drive; a DSLR/Mirrorless digital camera. Students will have access to the Adobe Creative Cloud and the Mac Lab through DMAD courses.
Comprehensive Assessment Requirement
During the last semester of the program students will take an Assessment Examination which covers the following topics: digital marketing strategy. social media marketing, content marketing, Search Engine Optimization, email marketing, data analytics and reporting, ethical and legal considerations.
In addition to the written test outlined above, Digital Marketing students will produce an exit portfolio of their best visual marketing materials. This portfolio will be assessed with a custom rubric that is focused on criteria that are directly relevant to successful digital marketing.