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King University Introduces New Look For Official Seal

King University SealBRISTOL, Tenn., April 3, 2017 — As part of its 150th anniversary celebrations, King University has refreshed the look of its official seal.


Since the school’s 1867 founding, the seal has comprised six graphical elements, each one representing a prominent aspect of King’s educational mission and history. The University has identified at least nine different renderings of the seal from the past century, and the newest incorporates these traditional elements into a more contemporary style. 


“During this landmark year, we wanted to affirm our legacy, as well as provide a fresh reminder of our educational mission and vision,” said Alexander Whitaker, President of King. “Our community has always focused on integrating faith with a robust liberal arts experience, and this pursuit is succinctly captured in King’s Latin motto, ‘Ecclesiae et litteris,’ which translates ‘for the Church and for learning.’”


The motto is prominently incorporated in the new design, along with the other elements, which include:


·         The King name, in honor of Rev. James King, who gave the land for the school’s original campus;

·         The first and last letters of the Greek alphabet, Alpha and Omega, a symbol for Christ as the beginning and end of all things;

·         The stack of books, with a ribbon marker added to the top book as a Bible might have;

·         Bristol, Tennessee, King’s permanent home, and;

·         1867, the year King was founded.


The revised seal was unveiled during Dogwood Weekend’s alumni luncheon, which recognized and celebrated King’s 150th anniversary.

“It’s exciting,” said Dr. Jim Casada (’64), following the seal’s introduction. “The image is absolutely striking, and I’m happy and relieved to see the scarlet and blue once more. Those are the colors I wore as a soccer letterman, and I believe it’s past time they returned. I’m delighted.”

The refreshed design is now in use as the legal and corporate seal, and will adorn buildings, official documents, academic regalia, diplomas, and more.

“We approached the redesign of this image respectfully, and with the intention that all members of the King community, whether alumni, students, faculty or staff, will immediately recognize it as a touchstone of our shared heritage,” Whitaker said. “Older versions of the seal still appear around campus, and those will remain in place to reflect and honor the various periods of King’s 150-year history.”



King University is a Presbyterian-affiliated, doctoral-level comprehensive university. Founded in 1867 as King College, the University offers more than 90 majors, minors, pre-professional degrees and concentrations in fields such as business, nursing, law, medical and health sciences, pharmacy, education, and humanities. Graduate programs are offered in business administration, education, and nursing. A number of research, off-campus learning opportunities, and travel destinations are also available. King University is a NCAA Division II and a Conference Carolinas member with 25 varsity sports. For more information about King University, visit King University does not discriminate against academically qualified students of any race, color, national or ethnic origin, sex, age, or disability. King University is certified by SCHEV to operate locations in Virginia. For more information on SCHEV certification, contact the King University office at Southwest Virginia Community College, 309 College Road, Richlands, VA 24641.