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King University Now Collecting Books through New Ride for Reading Program

BRISTOL, Tenn., March 17, 2016 – Two of the most important things to instill in the life of a child is the importance of reading and staying physically active. King University has joined with the Ride for Reading organization for the 5th annual edition of National Ride for Reading Week, which takes place May 8-14. Locally, King University is collecting new and gently used children’s book for grades kindergarten through second grade through April 14. Cyclist participants will deliver the books by bicycle on May 10 that will benefit elementary schools in Bristol TN/VA community.

The vision of the Ride for Reading organization is to see “a world where every child is healthy and literate.” According to the organization’s Executive Director Juan Camilo Torres Ride for Reading has distributed over 300,000 books not only to Title I schools but also community centers and libraries since 2008.

“We are excited to kick off this new program, Ride for Reading,” says Julie McReynolds, assistant dean for Student Engagement. “After so many successful years of our Coats for Kids event, we were looking for something to engage the younger children in our community. The ‘Ride for Reading’ program connects the love for learning with physical activity, and is perfect for the spring semester. We hope the entire community will join us in helping to provide the gift of imagination to our Bristol TN/VA elementary schools.”

Book donations are accepted through Thursday, April 14. The new and gently used books can be dropped off in Maclellan Hall room 17 on King University’s main campus in Bristol, Tenn. Other drop off locations include the YWCA, Chick-Fil-A at the Pinnacle, Mountain Sports, and Piney Flats Bike Shop. Monetary donations are also accepted.

Free admission will be given when books and dropped off at the following King University athletic events:

  • April 2 - Baseball at 12 p.m. followed by Softball at 2 p.m.
  • April 3 - Acro & Tumbling at 1 p.m.
  • April 8  - Men’s Volleyball at 7 p.m.

On Tuesday May 10, the participating cyclists will meet at King University at 12:30 p.m., then deliver the books by bicycle to nearby Fairmont Elementary School.

For additional information or to sign up for the delivery ride, contact Miranda Goodman at or Julie McReynolds at


King University is a Presbyterian-affiliated, doctoral-level comprehensive university. Founded in 1867 as King College, the University offers more than 90 majors, minors, pre-professional degrees and concentrations in fields such as business, nursing, law, medical and health sciences, pharmacy, education, and humanities. Graduate programs are offered in business administration, education, and nursing. A number of research, off-campus learning opportunities, and travel destinations are also available. King University is a NCAA Division II and a Conference Carolinas member with 25 varsity sports. For more information about King University, visit King University does not discriminate against academically qualified students of any race, color, national or ethnic origin, sex, age, or disability. King University is certified by SCHEV to operate locations in Virginia. For more information on SCHEV certification, contact the King University office at Southwest Virginia Community College, 309 College Road, Richlands, VA 24641.