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King University News :: EVENT STILL ON :: Sports Illustrated Writer Frank Deford to Speak at King University Jan. 28

Frank Deford to visit King on Jan. 28

You are invited to spend an evening with Sports Illustrated Sportswriter and Commentator Frank Deford. Deford will give a lecture entitled “Sports: The Hype and the Hypocrisy” during a fundraising event for King University’s Annual Fund for Scholarships Programs. A joint venture between King’s Office of Development and the Buechner Institute, the event will take place just prior to the Superbowl on Tuesday, Jan. 28 at 6:30 p.m. at King University’s Maclellan Hall. The Buechner Lecture Series is co-sponsored by the Bristol Herald Courier.

“Frank Deford is as close to a living legend as there is in today’s sports world,” said David Hicks, athletic director for King University. “He is a household name for sports fans, and one of the most respected journalists throughout his remarkable career. I’m excited about the honor of having him speak to our community of King supporters!”

Deford has worked for Sports Illustrated for 30 years and is currently a senior writer. He also serves as a commentator on National Public Radio’s (NPR) “Morning Edition” and appears regularly on HBO’s “Real Sports with Bryant Gumbel.”  

The recipient of numerous awards, Deford has been inducted in the Hall of Fame of the National Association of Sportscasters and Sportswriters. Most recently, in 2013, he was presented with the National Press Foundation’s highest honor for distinguished journalism and was a recipient of the Humanities Medal from the National Endowment for the Humanities.

Beyond sports, Deford pursues a number of other passions. For 16 years, he served as the national chairman of the Cystic Fibrosis Foundation. He has written 18 books. His novel “Everybody’s All-American” and memoir “Alex: The Life of a Child” have both been turned into movies. The award-winning “Alex: The Life of a Child” chronicles the life of his daughter Alexandra who died in 1980 after a battle with cystic fibrosis.

Dale Brown, director of the Buechner Institute, said that he is looking forward to Deford’s visit. “Frank Deford is among the foremost commentators on sports in America. As sports has become religion, who better than Deford to help us think about where we are and where we are heading.”

Ticket prices for King’s Frank Deford event are $30 per individual or $200 per table of eight. Table sponsors will be recognized in the program and pre-speech introductions. The event will be held in King University’s Maclellan Hall dining room. The cost of admission includes dinner and an autograph session.

The proceeds from this event will benefit the Annual Fund for Scholarships Programs, which is one of the primary sources for direct scholarship assistance for King students. To purchase tickets or for more information, contact King’s University Office of Development at 423.652.4864 or email  Tickets will be available through Jan. 24, 2014.


King University is a Presbyterian, master's-level comprehensive university structured on a university model.  Founded in 1867, the University offers more than 90 majors, minors, pre-professional degrees and concentrations in fields such as business, nursing, law, medical and health sciences, pharmacy, digital media, education, and humanities.  Graduate programs are offered in business administration, education, and nursing.  A number of off-campus learning opportunities and travel destinations are also available.  King University is a NCAA Division II and a Conference Carolinas member with 24 varsity athletic teams.  For more information about King University, visit  King University does not discriminate against academically qualified students of any race, color, national or ethnic origin, sex, age, or disability.  King University is certified by SCHEV to operate locations in Virginia.  For more information, contact the King University office at Southwest Virginia Community University, 309 College Road, Richlands, VA 24641.