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Every third weekend in September, the streets of downtown Bristol, TN/VA come alive
with the sounds of Appalachia past, present, and future. For the second year, King
University’s Photography Department collaborated with Bristol Rhythm Roots Reunion
(BRRR) to promote the festival instantaneously through social media. King Photography
met with bands one-on-one for video and photography sessions.
“King’s Photography Department’s project with BRRR this year was three fold in focus
– social media, studio photography, and videography,” said Joe Strickland, assistant
professor of photography for King University. “We were able to cover the event from
the stage to the streets. Everything went exceedingly well.”
“The Birthplace of Country Music® loves working with area colleges on special projects
that give them real-world experience,” says Charlene Baker, director of marketing
for the Birthplace of Country Music®, parent organization of Bristol Rhythm Roots
Reunion. “This is the second year we have worked with King University students. Their
work at Bristol Rhythm Roots Reunion is very valuable to us; they did a wonderful
job. We hope to work with [King Photography] on other projects throughout the year.”
Students utilized social media such as Facebook, Instagram, and Twitter, to build
the excitement among fans, encouraging them to make their way to BRRR to enjoy the
multitude of bands and performers. “We had a group of 12 students overseeing social
media for BRRR,” said Strickland. “They did a great job showcasing the venues through
photos and posts to social media. Although the photos were taken with the student’s
cell phones, many turned out high quality images.”
In addition to managing social media for the festival, King Photography students collaborated
with The Birthplace of Country Music® and L.C. King Manufacturing Company in conjunction
with Live Breathing, a professional video group, to provide videography and studio
photography for BRRR bands. Both photography and video studios were set up in L.C.
King’s downtown Bristol warehouse which houses manufacturing for the 100 year-old
world famous Pointer Brand workwear.
“It was a really solid experience,” said King senior Trevor Wentt. “We got to shoot
with a bunch of bands all day Saturday from nine in the morning till around midnight.”
Students had the privilege of working hand-in-hand with Live Breathing to film videos
of festival performers on location. They also used the plant as a backdrop for professional
photography sessions with bands. “Aesthetically, the backdrop of a working American
clothing manufacturing plant was amazing. This hands-on experience was truly invaluable
for our students,” commented Strickland.
“L. C. King has always been open to visitors from around the world; there are none
more welcome than locals,” said Ben Collins, director of brand and digital for the
L.C. King Manufacturing Company. “Our relationship with King University is a real
blessing, having been a true partner providing amazing interns and much more. We are
happy to be an accessible place to learn real world skills in marketing and business.
We enjoyed King Photography students being creative on site during Rhythm and Roots.
Later in the year we plan to host a MBA student class visit where they will be exposed
to manufacturing, fashion, strategy and more.”
“Our students experienced a fast-paced, hands-on real world experience for improving
their skillset,” said Strickland. “We are grateful to our partners for a truly amazing
For more information on King University’s Photography Department, visit www.king.edu or contact Joe Strickland at 423.652.4709 or email@example.com.
Photo Note: Photos in order top to bottom by King University Photography students Hillary Griffin,
Sarah Guy, Trung Phan, and Trevor Wentt. Cover photo for story by Anna Walker.
King University is a Presbyterian, master's-level comprehensive university. Founded in 1867 as King
College, the University offers more than 90 majors, minors, pre-professional degrees
and concentrations in fields such as business, nursing, law, medical and health sciences,
pharmacy, education, and humanities. Graduate programs are offered in business administration,
education, and nursing. A number of research, off-campus learning opportunities,
and travel destinations are also available. King University is a NCAA Division II
and a Conference Carolinas member with 25 varsity athletic teams. For more information
about King University, visit www.king.edu. King University does not discriminate against academically qualified students of
any race, color, national or ethnic origin, sex, age, or disability. King University
is certified by SCHEV to operate locations in Virginia. For more information, contact
the King University office at Southwest Virginia Community College, 309 College Road,
Richlands, VA 24641.