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King University News :: King College Business Students Earn Top 100 Ranking

King College business students earned their second recognition of the spring 2012 semester in the Global Top 100 ranking for their computer-simulated company's global business performance.  The simulated business is part of GLO-BUS, a completely online exercise where teams of students run a digital camera company in head-to-head competition against companies run by other class members.

Dr. Randall Blevins, associate professor of management and marketing and associate dean of business for King College, received notice April 1st that the BUSA4001 Business Policy Strategic Management class has earned a Global Top 100 ranking for their company’s GLO-BUS performance during the week of March 26, 2012.

GLO-BUS author team of Art Thompson, Greg Stappenbeck, and Mark Reidenbach commented to Dr. Blevins on the students’ performance, “You should be quite proud of your students for such an excellent performance — a performance that reflects quite well on the caliber of instruction students are receiving.”

All aspects of the GLO-BUS business strategy game parallel the functioning of the real-world digital camera market, thus allowing students to think rationally and logically in deciding what to do, as well as obtain valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions. Just as in the real-world, companies compete in a global market arena, selling digital cameras in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.

Through the computer simulation, King Business students are operating their own camera company - F Prestige Worldwide (Company F).  Company co-managers must make decisions relating to RD, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, finance, corporate citizenship and social responsibility.

The teams compete with other colleges and universities worldwide based on each of four measures; overall score (current year), earnings per share, return on average equity, and stock price.

The co-managers of the team, Good Times Inc. (Company G), earned a Global Top 100 ranking on the following performance criteria:

  • Stock price – The teams’ stock price of $161.46 was the 92nd best stock price performance of the week, worldwide.

The co-managers of I Shots Shots Shots! (Company I) earned a Global Top 100 ranking on the following performance criteria:

  • Earnings per share – the teams’ earnings per Share of $10.21 tied for the 99th best earnings per share performance of the week, worldwide.
  • Stock price - their stock price of $171.02 was the 78th best stock price performance of the week, worldwide.

For information about King College School of Business, visit business.king.edu.