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King College business students earned recognition in the Global Top 100 ranking for
their computer-simulated company's global business performance during the week of
February 20-26, 2012. The simulated business is part of GLO-BUS, a completely online
exercise where teams of students run a digital camera company in head-to-head competition
against companies run by other class members.
I am quite proud of our students for such an excellent performance, said Randall Blevins,
associate professor of management and marketing and associate dean of business for
King College. The simulation provides the students with invaluable experience in the
operations of a global business in today's market.
All aspects of the GLO-BUS business strategy game parallel the functioning of the
real-world digital camera market, thus allowing students to think rationally and logically
in deciding what to do, as well as obtain valuable practice in making a variety of
different business decisions under circumstances that mirror real-world competitive
conditions. Just as in the real-world, companies compete in a global market arena,
selling digital cameras in four geographic regions—Europe-Africa, North America, Asia-Pacific,
and Latin America.
Through the computer simulation, King Business students are operating their own camera
company - F Prestige Worldwide (Company F). Company co-managers must make decisions
relating to RD, component usage, camera performance, product line breadth, production
operations, work force compensation, outsourcing, pricing, sales and marketing, finance,
corporate citizenship and social responsibility.
Company F earned a Global Top 100 ranking on the following performance criteria:
Students are challenged to craft and execute a competitive strategy that results in
a respected brand image, keeping their company in contention for global market leadership,
and produces good financial performance as measured by earnings per share, return
on investment, stock price appreciation, and credit rating.
For information about King College School of Business, visit business.king.edu.