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Curriculum

Course Descriptions

BUSA 4890 Business Principles - Statistics. This multi-day workshop has been carefully designed to sharpen the graduate learner’s skill in quantitative, analysis in order to make the quantitative and research methods course more productive and rewarding. Topics include coverage of basic spreadsheet analysis and inferential and descriptive statistics. (2 s.h.)

BUSA 4891 Business Principles - Economics. This multi-day workshop has been carefully designed to sharpen the graduate learner’s skill in economic analysis in order to make the strategic financial management course more productive and rewarding. Topics include coverage of macro and microeconomics. (2 s.h.)

BUSA 4892 Business Principles – Accounting. This multi-day workshop has been carefully designed to sharpen the graduate learner’s skill in financial analysis in order to make the accounting for managerial decision-making course more productive and rewarding. Topics include coverage of key financial statements, as well as important accounting conventions and relationships between various accounts. (2 s.h.)

BUSA 4893 Business Principles-Marketing This one-day workshop has been carefully designed to sharpen the graduate learner’s skill in marketing analysis in order to make the strategic marketing management course more productive and rewarding. Topics include coverage of basic marketing concepts and techniques.

BUSA 4894 Business Principles-Finance This one-day workshop has been carefully designed to sharpen the graduate learner’s skill in quantitative and financial analysis in order to make the strategic financial management course more productive and rewarding. Topics include coverage of basic financial statement analysis, time value of money, valuation of bonds, and valuation of stocks.

BUSA 5010 Leadership and Ethical Decision Making. This course forms the foundation for the entire program by examining organizational leadership and the role that visionary leaders play in empowering employees, providing the environment for effective work teams, and setting the ethical climate for the firm. It explores ethical issues faced by managers in the management and implementation of organizational programs, with particular attention given to stakeholder analysis, corporate responsibility, and international issues. (3 s.h.)

BUSA 5020 Managing for Organizational Effectiveness. This course addresses the critical need of managing human resources for organizational effectiveness. Topics include motivating individuals and teams, performance evaluation, distribution of power, information, and resources; intervention in systems; and creation of change-oriented cultures. (3 s.h.)

BUSA 5030 Quantitative and Research Methods. This course is an introduction to quantitative research methods in business. It addresses the various purposes and approaches to conducting research, studies the research process, and develops methods of analyzing data using statistical software as a tool to aid in management decision-making. Emphasis is on understanding the concepts of statistical analyses, choosing appropriate tools and procedures to use in a given context, using the computer to carry out the procedures, and then interpreting the computer results within the given context. Graduate learners will have an opportunity to synthesize these concepts as consumers of research (by critiquing published research) and as producers of research (quantitative analysis is built into the remaining elements of the business program.) (3 s.h.)

BUSA 5040 Economics of Organizational Architecture and Strategy. This course is designed to expand the graduate learner’s understanding of how economic analysis can help corporate managers maximize firm value. Management theory has long recognized the importance of thoroughly assessing a firm’s internal and external environments as a foundation for strategic and operating initiatives. A thorough application of the tools of economics can enrich this process, providing new insights and strategic options. Accordingly, this course will concentrate on the use of economic tools to enhance the effectiveness of strategic positioning and organizational structure. Cases and problems are used to gain an understanding of these economic tools and their potential use for solving real-world problems. (3 s.h.)

BUSA 5050 Strategic Marketing Management. Marketing Management encompasses an extensive range of activities and concepts and is based on the systems approach to management. Today, marketing takes place in a very dynamic marketplace where national economies are being affected by globalization and technological changes. This course provides managers with a broad overview of marketing principles for both for-profit and not-for-profit organizations, including an emphasis on customer/client satisfaction and advanced marketing strategies. Graduate learners are given the opportunity to perform case analysis and develop a marketing plan. (3 s.h.)

BUSA 5061 Accounting For Managerial Decision-Making. This course focuses on cost-centers and profit centers, examines cost accounting, job order process, and activity-based cost accounting systems, and managerial accounting as a decision support system. Cases and problems are used to gain an understanding of these economic tools and their potential use for solving real-world problems. (3 s.h.)

BUSA 5062 Strategic Financial Management. This course is designed to help managers understand financial analysis so that they can work effectively with financial decision-makers in organizations. Topics covered include financial statement analysis, risk and return, discounted cash flow analysis, cost of capital, capital budgeting, long-term financing, and working capital management. (3 s.h.)

BUSA 5085 International Business. This course is designed to familiarize students with the issues involved in competing in global markets, such as market entry choice, cross-cultural management, international laws and government relations, joint-venture management and negotiating. The course also explores future scenarios for the global marketplace. (3 s.h.)

BUSA 5090 Strategic Management. In this course, graduate learners examine strategic processes that influence the direction of an organization. Graduate learners explore techniques for defining the mission and objectives of an enterprise, understanding competitive forces and industry dynamics, analyzing components of sustained competitive advantage, matching organizational strengths with environmental opportunities, and developing strategies and policies to achieve the organization’s mission and balance the interests of relevant stakeholders. (3 s.h.)

BUSA 5100 Applied Research Project. This course is designed to advance the graduate learner’s abilities to plan, design, develop, and implement a research project. The graduate learner will use appropriate research techniques to analyze a work-related project in an area of mutual interest to both the graduate learner and his or her project advisor. (elective) (3 s.h.)

BUSA 5200 Building Competitive Advantage—Human Resource Development. This course gives the graduate learner the opportunity to study, in a seminar setting, the most recent thinking on building competitive advantage through human resource development (HRD). An integrated portfolio of topic areas and the opportunity to present current, relevant strategies and resources in today’s organizations will be focused upon throughout the course. (elective) (3 s.h.)

BUSA 5300 New Venture Creation. This course examines the process of entrepreneurship, including the generation of potential business opportunities, evaluation of venture potential, development of a new venture team and an entrepreneurial organization, startup, growth, and harvest strategies for entrepreneurial ventures, and marketing of new ventures. (elective) (3 s.h.)

BUSA 5400 International Business Practicum. Designed to integrate field experiences in international business with the major theoretical and analytical developments in the field of international business and management. (elective, additional fees required) (3 s.h.)