King College > Academics > Schools > School of Business > Bachelor of Business Administration > Curriculum

Curriculum

Course Descriptions

ECON 2000 Introduction to Economic Principles. This course covers microeconomic theory including theories of demand, supply, production, cost, market structures, and determination of factor incomes, and macroeconomic theory including theories of economic institutions, aggregate economic theory, monetary and fiscal policy, and the banking system. (4 s.h.)

BUSA 2100 Management Communication. Techniques and practices in business writing and oral communication, including communicating through letters, memoranda, reports, effective speaking, interviewing and conference skills. (4 s.h.)

BUSA 2200 Introduction to Information Systems. An introduction to the use of computers in Business. Students will develop skills in a spreadsheet program and database management. (4 s.h.)

BUSA 3200 Principles of Accounting. An introduction to financial accounting principles and practices, financial statement analysis, and managerial accounting. (4 s.h.)

BUSA 3210 Management of Organizations. A survey course with an overview of business operation, terminology, and practices with an emphasis on introducing fundamental management practices. (4 s.h.)

BUSA 3220 Organizational Behavior. An exploration of how individuals function in highly organized social systems with an emphasis on perception, motivation, job satisfaction, leadership, power, influence, and training and learning. (4 s.h.)

BUSA 3230 Corporate Finance. A study of the foundations of corporate financial management, including financial analysis and planning, management of financial resources, and optimum sources of capital for the firm. (4 s.h.)

BUSA 3231 Investments. This course balances theory and applications providing a survey of the important areas of investment: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross section of special topics. (4 s.h.)

BUSA 3232 Advanced Corporate Finance. Analysis of the concepts critical to the financial manager, including risk evaluation, cost of capital, capital structure, long-term finance, as well as topics of special interest, such as mergers, leasing, and multinational firms. (4 s.h.)

BUSA 3240 Marketing for Managers. Extensive study of business activities that seek to satisfy customer needs. Topics covered include an analysis of the marketing environment, industrial and consumer markets, buyer behavior, measuring and forecasting demand, and the marketing mix (product, price, promotion, and place). In addition, an emphasis on the interaction of management and marketing decision-making will be stressed. (4 s.h.)

BUSA 3241 Promotion Strategies. A study of the promotion strategies within the marketing function. Emphasis is on planning, creating, and evaluating effective advertising, sales promotion, and publicity programs to communicate among producers, intermediaries, and consumers. The societal impact and ethical aspects of promotion are considered. (4 s.h.)

BUSA 3242 Small Business Entrepreneurship. This course examines the development and management of the business venture. Topics include the innovation idea, the development of business and financial plans, the feasibility studies, alternative models of financing, and the launching of the business venture. (4 s.h.)

BUSA 3250 International Business. An introduction to global business management, including the strategy, structure, and functions of international business firms. (4 s.h.)

BUSA 3260 Statistics and Business Research Methods. An introduction to inferential statistics and the major areas of research in business. Attention is given to problem definition, research design, information gathering, and data analysis and presentation to assist managers in the decision-making process. Each student will develop a research proposal and carry out a field project in a related business discipline. (4 s.h.)

BUSA 3270 Human Resource Management. Introduces the student to the human resources/personnel functions. Topics covered include recruitment, assessment, compensation, motivation, appraisal, development, legal environment, labor relations, and employee relations. Emphasis on how managers can deal with and utilize the human resources function. (4 s.h.)

BUSA 3280 Strategic Management and Business Policy. A capstone course that seeks to integrate the concepts, techniques, and knowledge from business administration and economics courses. Its primary focus is on strategic, ethical decision-making and servant leadership. This course culminates with a dynamic computer simulation case. (4 s.h.)